As a communications specialist (and professional writer and editor), my skillsets assist businesses in connecting with audiences and attaining cost-effective access to new markets. I support marketing, merchandising, and advertising campaigns to help companies achieve sales and corporate goals.
I can help with jump-starting or expanding brand partnerships (co-branding), including:
- Affiliation partnerships
- Loyalty partnerships
- Content partnerships
- Distribution partnerships
- Sponsorship partnerships
- Charitable partnerships
- Product placement partnerships
- Joint product partnerships
Market, Brand, Positioning, and Corporate Messaging
Positioning and messaging matter! I create content that helps businesses grow by becoming more visible to target audiences. Driving customers toward brands and retaining loyalty is paramount in a competitive climate.
I love the strategy and creativity involved in marketing products and services.
Do You Need a Marketing Writer and Content Creative?
Some people are meant to write and edit, and I’m fortunate that this is my calling. My marketing background developed from working in the world of words, beginning 35+ years ago when I became a proofreader, book editor, and ghostwriter. That segued into a journalism career and a media award from the American Cancer Society in 2009, and then white labeling marketing content for a variety of clients and industries.
- Healthcare
- Real Estate
- Construction
- Law
- Education
- The trades
- Literary
- And more!
It’s such a pleasure to work with awesome people and help market their lines. I’ve worked with a boutique market firm since 2009 to produce content that resonates in print and digital advertisements, and on corporate websites. As an English major, I took my education further and pursued a master’s degree in digital media (mass communications) to better assist various industries with online strategies and rollouts. I’m very proud to have maintained a perfect 4.0 GPA while enrolled in the most valuable coursework imaginable!
Contact melaniesaxton@icloud.com, and let’s get started! I love brainstorming, collaborating, and helping clients market their goods and services, and look forward to hearing about your projects!