Marketing should be a factor in every project, and a publicist is an important resource.
Many businesses (and this includes the “business of being an author”) need a publicist, considering the challenges of promoting and publicizing projects. Whether it be books, book-to-film adaptations, business services or new offerings, the challenge is how best to share the exciting news.
I can help.
I am a liaison between you and the public. By public, I mean your target audience, potential buyers, promotional organizations and social platforms that can propel your message forward. Below are some of the many options available to get your name and project out there! I assist you in connecting with people where they are — online and in cyberspace.
That’s precisely what you can expect from a publicist on behalf of you, the client.
As a publicist, I provide the following services for my clients, customized (and sometimes overlapping) according to project:
Social media management
Facebook, Twitter, Instagram, LinkedIn
Wikipedia pages
Development, corrections, updates
IMDb pages
IMDb Pro, development, corrections, updates
Website updates
WordPress content, blog posts, search engine optimization (SEO)
Bookings
Book signings, radio spots, podcasts, blog tours, photo shoots
Announcements
Press releases, newsletters
Editorial
Placement in magazines, newspapers, blogs; advertorial, ad copy development
Strategy
Marketing plans, budgeting, target audience, strategic targeting
Scripting
Scripts for interviews, podcast preparation, book-to-film scripts, scripting for videos (YouTube), scripting for answering services and on hold messages
Thoughts on Why You Should Hire a Publicist
It’s not enough to write a book and have an Amazon link. It’s not enough to have great ideas. Numerous forms of publicity can help you meet audiences where they are — online, in cyberspace. I’ve worked in the world of words for more than thirty years and witnessed the explosion of opportunities to publicize projects.
To keep up with the latest trends, I’m pursuing a much later-in-life master’s degree in digital media. This graduate coursework goes well beyond the basics of marketing, advertising, communications and industry experience, and positions me to help clients:
- Deliver messages
- Use the right platforms
- Target the right groups
- Promote a public image
- Increase sales
- Connect and engage