Press Release — The Pettis Norman Story

I’m so pleased to share a news release regarding The Pettis Norman Story. Pettis is a former Dallas Cowboy and iconic business leader who shares many powerful NFL and corporate insights. Enjoy!


Pettis Norman Story

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Name: Melanie Saxton

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Pettis Norman Story

Pettis Norman, Former Dallas Cowboy and Business Leader, Announces the Launch of his Autobiography

A journey of 82 years spans adventures on and off the field

DALLAS, TX — December 7, 2021 — Pettis Norman invites his friends, fans, and colleagues to read his new autobiography, The Pettis Norman Story: A Journey Through the Cotton fields to the Super Bowl and into Servant Leadership.

Imagine sitting down with an old-school Dallas Cowboy and hearing tales about the early days — the plays, the teammates, Coach Landry, the Ice Bowl, Super Bowl V, and much more. Then imagine if other players weighed in and gave you an insider’s view from the field.

THIS is precisely what you can expect in Pettis Norman’s autobiography, filled with stories that capture the blood, sweat, and tears that built a legacy on and off the field. The book is available on Amazon, just in time for Christmas.

“Looking back, everyone really respected Pettis. He was a really good football player. He got the job done as a receiver and was as good as anyone as a blocker. I got to know him as a human being and really like him as a friend. Pettis is someone who has been a positive force in trying to continue to overcome discrimination. He’s been able to get his message across in a very positive way. I’ve always had respect for the way he handles things. He’s a good man,” says Pettis’s good friend, Roger Staubach.

History and life lessons come alive in this big, bold book. Pettis didn’t rest on his 12-year NFL career or sit idly by during the Civil Rights Movement. He wasn’t a bystander during the tense decades of the ‘70s and ‘80s when race relations dominated our country. He built alliances, grew successful businesses, launched the Dallas Together Forum to increase the hiring of minority and women-own businesses, and worked with several U.S. Presidents and presidential candidates on issues he holds dear.

Pettis pays tribute to his late and legendary mentor and coach, Tom Landry, who said, “Pettis showed the fortitude, drive, and character to work his way up from very humble beginnings to gain a college degree and then become a vice-president of a bank in Dallas. He was an inspiration during times when people needed someone positive with whom to relate.”

In fact, the entire Landry family was fond of Pettis. “I remember carrying Pettis’s helmet every day after practice. Like my mom, I admire Pettis very much and he’s one of my all-time favorite Cowboys, too! I can’t say enough about Pettis. He’s a great person,” says Tom Landry Jr.

The late Don Meredith agreed: “If I was going into battle and they’d only let me take one guy with me, I’d pick Pettis Norman every time.”

After retiring in his late seventies and spending five years penning his book, Pettis shares an 82-year story arc, raw, honest, and poignant. One chapter is devoted to iconic sports announcers who covered his career. “Pettis and I go back a long way. I first heard about him when he joined the cowboys in 1962. Five years later, I came on board as a broadcaster with the Cowboys Radio Network and met him in person at games and after games. Pettis was a gregarious and humble man, and still is. We knew a lot of the same people and have been friends ever since,” says Verne Lundquist, inductee into the Sun Bowl Hall of Fame and National Sportscasters and Sportswriters Association Hall of Fame.

Notable business leaders weigh in as well. “Pettis is one of the true citizens of Dallas who cares, a former sportsman who devoted half his time to civic matters and never sought notoriety after his football career. He was always a person who exhibited calmness and had an innate insightfulness in his approach to very complex problems — calm and reasonable. He could lead men and women because he was just extraordinarily respected,” says Robert Decherd, Chairman of the Board, President, and CEO of A. H. Belo Corporation, parent company of the Dallas Morning News.

Take a look inside The Pettis Norman Story: A Journey Through the Cotton fields to the Super Bowl and into Servant Leadership on Amazon.


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