There are a hundred and one good reasons to write business trade books. Elevating your brand, highlighting your goods and services, and establishing yourself as a subject matter expert are among the top. Whether you offer flooring options, countertops, cabinets, kitchen and bath renovations, or even appliances — your marketing narrative can (and should) be captured on your blog, and, better yet, a book!
I can help. You might not be a writer, and that’s where I come in. I’m a book editor, ghostwriter, journalist, and business blogger who can help your craft a manuscript, case studies, white papers, and other marketing materials. I’m among the few writing professionals with graduate-level coursework in digital media, advertising, marketing, communications, social media, and more. But more consequential is my nearly 40 years in the literary and publishing industry.
The article below, published in Conroe City Lifestyle’s home edition (March 2023), inspired me to write this blog post. It happens to cover the flooring industry and provides great insights in general and resources local to my area. I can envision pieces like this morphing into business trade books quite organically. I hope it gives your ideas for flooring options AND the inspiration to write a business trade book!
Article by Melanie Saxton
Originally published in Conroe City Lifestyle
Homeowners can expect to see numerous flooring and tile innovations this year. We went to the experts to find the latest, greatest options.
Trends in Tile
Cheryl Kirsch of Floor Coverings International in Magnolia specializes in carpet, laminate, vinyl, hardwood, tile, stone, and environmentally-friendly flooring. Her in-home complimentary consultations take service to the next level.
“A lot of changes are going on in the tile industry,” she says. There is so much diversity, it’s difficult to narrow it down to one, two, or three trends.”
New tile collections include nature-inspired hues and earth tones — reds, moss greens, blues, and terracotta. Kirsch sees a revived interest in marble in many shapes and sizes as well. “If maintenance is not your thing, a textured porcelain finish or even cement might be the best application. It all depends on your needs and expectations.”
Her company focuses on understanding how clients use their space, their overall vision, and their budget. The most important part of any flooring project is to make sure a reputable company installs it with a long-term warranty on the materials and labor. Visit magnolia.floorcoveringsinternational.com or expressivetileandstone.com to learn more.
Practical and Pet-friendly
“Luxury vinyl and water-resistant laminate sales are up at our Conroe location,” says Jared Radosevich, District Manager for Floors for Living. COREtec, for instance, is 100% kid-proof, pet-proof, and waterproof, with many varieties of natural-looking styles.
The demand for porcelain tile flooring is strong as well. “The newest look is large format tiles. Whether wood-look, square tile, or rectangle, the bigger, the better, gravitating to 6”x36” or larger,” says Radosevich.
Patterns and multi-colors in carpets are the most popular trend for 2023. Pet-proof carpets are the most current option. “The stain technology has improved tremendously in the last five-to-ten years, and we carry the newest and best products from Shaw and Mohawk, the leaders in quality manufacturing.”
He recommends engineered hardwood floors rather than solid hardwood due to the high humidity in our area. “Engineered hardwoods represent the beauty and variety already found in nature, using a wide range of hardwoods: maple, oak, hickory, walnut, pine, birch, and cherry. They look identical to solid wood on the surface.” Learn more at floorsforliving.com/location/conroe/.
Let’s Talk About Business Trade Books and How They Can Help Promote Your Business.
Is a trade book in your future? Let’s talk about the value of publishing your very own story. Authorship brings authority to your place in the market and adds credibility to your business. There is no better time to get started!
Take a look at this article, while you’re at it — Trade Books — Author Your Promotional Book in the Roofing Sector.
If you need a writer or editor for business trade books of any kind, contact me at email@example.com. I’m happy to help you along the writing and publishing path.